This loose tea and strainer packaging is supposed to evoke a relaxing feeling and emphasise the pleasure of drinking the tea. The concept is inspired by the shape of the strainer that reminds us of the shape of a planet. The packaging uses the phrase: "Enjoy your own universe" which suggests the consumer to forget about the outside world's problems and have a moment for themselves.
The packaging is created for the Young Package 2020 international competition. This year's theme is "personal care". I think that relaxation and stress relief that might be connected with this product are very important for our well being and therefore belong to the correct personal care.
Development of the packaging.
Final photographs.
Opening the packaging.
